Sprite Package Redesign

Our Design: inspired by vintage fruit crates and labels, now revered art items. By drawing on vintage elements, our Sprite packaging will have staying power in the marketplace and a lasting impression on the public. Packaging as art and collectible items increases public desire to keep and reuse our package which reduces waste and promotes environmental awareness. Our designs add more texture to the existing history of a great brand through attention to detail, arresting photos, and beautiful typography. We are sending the message that Sprite is a leading brand in the industry, worthy of the top spot in the public's heart. Project by J. Puopolo, S. Brown, and T. Edwards.