A whole store made up of hundreds of individual light elements.

Everything – including big prints, Easter, Christmas and Valentine specials, video loops for the displays and even carrier bags – featured the overall branding of the Sprint flagship store with light elements.

The portraits by the photographer Ron Eshel and the light drawings created by us were combined together in an elaborate composite. The complexity of this production was particularly demanding for us – and very educational!

Many thanks to sprint, Scott Pratt and Tina Casey from Q.A.S. Productions inc., Ron Eshel (photographer), Continuum.