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An ordinary wall clock always hasten us. It hurries us for walk with dog, reminds that it is time for work, for dinner, for watching serial or going asleep. Soft Clock helps us to reconsider time as a non-stop rush and allows admiring every minute. Soft Clock is rather an incessantly twisting art-object than a proper instrument for time measurement. This futuristic timepiece may be of any form and color.

Soft Clock = Aluminum framework + C-shape hour hand + Glossy flexible PVC film.

Concept was selected for a Red Dot Design Award 2009.
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Kenny Vanden Berghe
Kenny Vanden Berghe, 11-14-09
Clearly deserve a red dot! Congratulations..
Ivan Zhurba
Ivan Zhurba, 11-14-09
Genius! Beautiful design ;) 10+ ;)
Joyce Kim
Joyce Kim, 11-03-09
nice.
Mr Yassine
Mr Yassine, 10-28-09
c très beau vraiment
Simon Viktorov
Simon Viktorov, 09-17-09
Да, помню эту штуку, очень красивая, изысканная идея.
Felix M. Fasching
Felix M. Fasching, 09-03-09
mhmm. yummy
Aleksey Nelubov
Aleksey Nelubov, 08-07-09
Good idea! сам бы от таких не отказался! но наверно не всегда можнобудет точно определить время)))))
Scott Auch
Scott Auch, 08-02-09
I like the idea. I swear I could have a whole office of just clocks. So when you getting this made?
Erdem CARIKCI
Erdem CARIKCI, 08-02-09
it is the proof of "less is more"...very cool idea!!!
Zoran Sunjic
Zoran Sunjic, 07-23-09
briliant idea, love the minimalism :)
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