Sochi 2014 Winter Olympics Official Logo Bid

Olympic games is the most significant event for sports, international relations and PR. Sochi has been chosen as the host city and would be the centre of attraction of the whole world uniting nations and countries with russian warmth. Sochi 2014 is the first winter Olympics in subtropical climate. 

The goal was to scatter the myth about the image of Russia as cold and unfriendly country. The symbolics should represent Russia and it’s genuine friendly spirit and hospitality.

People are dancing in a cheerful circle dance, holding hands, laughing and singing. Khorovod is a symbol of unity. The logotype consists of palekh-stylized firebirds’ feathers in a round dance.

Firebird is a slavic fairytale character, symbol of fire, light and sun. Young men had to find firebirds’ feather in order to complete the challenge.  

Since the beginning of Olympics champions had been given the highest honour to be awarded by wreath. Five feathers form laureate wreath which symbolises five continents as in the Olympic sign.

*Khorovod - roundelay, russian traditional circledance

*Palekh - russian natoinal folk art (painting)