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Snickers - Energy
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Created: 05/13/09
Last Edited: 05/13/09
Views: 1468
Appreciations: 81
Comments: 31
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BBDO WARSA
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No use is allowed without explicit permission from owner.
Snickers- Energy
Client: BBDO Poland - Mars
Design of Backlights and Outdoors for Snickers Campaign in Poland which launch was suspended for the echo of the economic crisis.
Client: BBDO Poland - Mars
Design of Backlights and Outdoors for Snickers Campaign in Poland which launch was suspended for the echo of the economic crisis.
1. First Proposal.
The client want a little of my style, a lot of energy and the peanut on the center of the piece.
So I tried to do an explosion of snickers bars whit a lot of little pieces of peanuts and chocolate. This was the result.
The client want a little of my style, a lot of energy and the peanut on the center of the piece.
So I tried to do an explosion of snickers bars whit a lot of little pieces of peanuts and chocolate. This was the result.
2. No Chocolate!
The client didn't want the Snickers Bar show it like a bar of chocolate, but like a peanut bar. So I delete the Chocolate and the pieces of bars...
The client didn't want the Snickers Bar show it like a bar of chocolate, but like a peanut bar. So I delete the Chocolate and the pieces of bars...
3. More legibility
The client want that the Theme of his campaign had more legibility, so I choose another type and I made the block of typography less messy.
The client want that the Theme of his campaign had more legibility, so I choose another type and I made the block of typography less messy.
4. Final Work
The client wanted an explosion and broken letters to let us know that the Snickers are energy.
The client wanted an explosion and broken letters to let us know that the Snickers are energy.
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