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Ski Sunne Commercials
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Created: 02/04/09
Last Edited: 02/04/09
Views: 39
Appreciations: 3
Comments: 0
Project Info
Owners
Credits
Marilyn
Tags
Fields: Advertising
From: Troll's Portfolio
CLIENT: Ski Sunne
BACKGROUND
The decline of winter has made it harder for the Swedish skiing resort, Ski Sunne, to attract customers. Even though the slopes are well prepared with plenty of snow, people just does not feel inspired to go skiing if there is no snow on their lawn. And since ther is no snow on their lawn they do not believe that Ski Sunne is open for business.
BRIEF
Get everyone within our geografic area to know for sure that we are open and offer well prepared skiing slopes.
IDEA
We need to prove that there is snow in the slopes. People need to see it with their own eyes. Therefore the best choice of media is TV. We decided to go with an extremely simple message: "Everyone have not understood that we are open".
CREATIVE TEAM
Troll would like to thank the production company, Marilyn, for excellent video production.
BACKGROUND
The decline of winter has made it harder for the Swedish skiing resort, Ski Sunne, to attract customers. Even though the slopes are well prepared with plenty of snow, people just does not feel inspired to go skiing if there is no snow on their lawn. And since ther is no snow on their lawn they do not believe that Ski Sunne is open for business.
BRIEF
Get everyone within our geografic area to know for sure that we are open and offer well prepared skiing slopes.
IDEA
We need to prove that there is snow in the slopes. People need to see it with their own eyes. Therefore the best choice of media is TV. We decided to go with an extremely simple message: "Everyone have not understood that we are open".
CREATIVE TEAM
Troll would like to thank the production company, Marilyn, for excellent video production.
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