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Created: 07/03/07
Last Edited: 07/17/07
Views: 3034
Appreciations: 94
Comments: 27
Project featured on 9/6/07
NIKE,
INC. (USA) · 2006
Identity pieces such Launch Party invitation, three models of flyers, the visit card and a screenshot of the future website.
PROCESS
747 is a new bar for pilots and stewardesses, near Madrid airport. Serial Cut™ designed smooth and elegant identity pieces for the Launch Party on a shiny pearl paper, and three different flyers, to be used on different occasions. The logo, which has a shiny film, is in line with the bar's atmosphere. The website will be released soon.
747 is a new bar for pilots and stewardesses, near Madrid airport. Serial Cut™ designed smooth and elegant identity pieces for the Launch Party on a shiny pearl paper, and three different flyers, to be used on different occasions. The logo, which has a shiny film, is in line with the bar's atmosphere. The website will be released soon.
Real still-life colour combination: Sergio del Puerto between real 3D words.
View of the printed poster (Photographer: Paloma Rincón) and some photos before the final shooting. 1,2, 3... Go!
PROCESS
For New Year's Eve, Serial CutT wanted to wish a happy new year, so the newsletter titled "Colour&Illusion for 2007" was released, where he appears with huge real 3D words of names of colours, but in another colour. It's real still-life photography, but with a guy moving trough the scene. Now you can download the promotional poster in high resolution. It comes with Serial Cut™'s signature and a space for your name, yeah!
PROMO IMAGE CREDITS
Photographer: Martín Blázquez
Photographer´s asisstant: Lucas San José
Special thanx to Amaranta Villafranc
For New Year's Eve, Serial CutT wanted to wish a happy new year, so the newsletter titled "Colour&Illusion for 2007" was released, where he appears with huge real 3D words of names of colours, but in another colour. It's real still-life photography, but with a guy moving trough the scene. Now you can download the promotional poster in high resolution. It comes with Serial Cut™'s signature and a space for your name, yeah!
PROMO IMAGE CREDITS
Photographer: Martín Blázquez
Photographer´s asisstant: Lucas San José
Special thanx to Amaranta Villafranc
NIKE AIR JORDAN: RETRO EDITION
Carlos times four, with different designs of Michael Jordan. An emblem for teenagers.
PROCESS
Nike USA asked different designers from around the World to create four graphics with a retro feel, telling the story of the NBA's best player ever, Michael Jordan. The aim was to represent Jordan's incredible presence on the court. Serial Cut™ drew retro-basket elements in pencil together with portraits of him from different moments. The prototypes, which are shown on this website, are intended for guys from the ages of 15 to 21. Carry on the Jordan legacy!
RELATED LINKS
www.nike.com/jumpman23
Nike USA asked different designers from around the World to create four graphics with a retro feel, telling the story of the NBA's best player ever, Michael Jordan. The aim was to represent Jordan's incredible presence on the court. Serial Cut™ drew retro-basket elements in pencil together with portraits of him from different moments. The prototypes, which are shown on this website, are intended for guys from the ages of 15 to 21. Carry on the Jordan legacy!
RELATED LINKS
www.nike.com/jumpman23
BOITE® EVERYDAY CLUB - 2006
Strike a pose in the new club scene
PROCESS
In the past, this new club had been a typical Old-Madrid dance hall, so the logo should have this feel. This was achieved in part by using the fantastic Caroussel® typeface. For the flyers, discount and VIP cards, and all the other pieces, the aim was to create a mix of art nouveau, Monopoly®, and western graphics, using three main colours: black, white and red. For the promo image, Serial Cut invited the upcoming fashion design talent Monica Robles, to show a creation from her brand Seddemal®.
In the past, this new club had been a typical Old-Madrid dance hall, so the logo should have this feel. This was achieved in part by using the fantastic Caroussel® typeface. For the flyers, discount and VIP cards, and all the other pieces, the aim was to create a mix of art nouveau, Monopoly®, and western graphics, using three main colours: black, white and red. For the promo image, Serial Cut invited the upcoming fashion design talent Monica Robles, to show a creation from her brand Seddemal®.
Three different opening party flyers, The Boite® Poster -ready to be downloaded- and the cloackroom ticket
Promotional pieces such as the VIP Card, the discount cards and the access tickets
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Comments
Saludos from Brazil!
Great work, Sergio.