Scottish Opera Pitch

This is a pitch for a joint project between Glasgow School of Art and Scottish Opera. The aim of which was to produce a unique way of advertising the opera La Boheme, particularly to under 26's.

My proposed solution is designed to utilise opera's unique way of taking the audience to another place. Each individual advertising location uses a near identical position in New York, where this version of the opera is set. Using this technique allows the viewer to see just enough of the scenery to establish a connection with new york and Glasgow.

As this is a short project pitch the work is designed to illustrate the idea rather than being a fully finished set of visuals and if successful worked up into a finished campaign.