The client: Save our Seas, a non-profit organization dedicated to marine conservation.
The challenge: to alert the public to the huge damage we are causing to sea life.
The idea: to give the sea a voice via an interactive campaign that took place on Cape Town’s popular Muizenberg Beach. The creative included talking sea shells that spoke of the ocean’s plight, messages from sea creatures in bottles, and finally a coffin that ‘washed up’ on the beach, bearing a plaque that urged people to act on behalf of our seas.
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