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SUSTAINABLE SOLUTION FOR NUTRITIONAL SUPLEMENTS
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Created: 07/01/09
Last Edited: 07/01/09
Views: 147
Appreciations: 5
Comments: 1
ACTUAL DESIGN
SUSTAINABLE SOLUTION: REDUCE + RECYCLE
SUSTAINABLE SOLUTION FOR NUTRITIONAL SUPPLEMENTS PACKAGING
If we overlook throw the packaging design of the nutritional supplements we can conclude that everything is very similar.The market is full of brands and all of them are using big sized standard plastic packs with powder to be solved with water or milk, for products such as Whey Protein, Creatine, Mass Gainers and others.Actually they are innovating a lot in nutritional supplements but only on the scientific aspects, trying to find strong anabolic formulas to enhance the human body performances.On this project I propose an innovative way to produce, to use and to pack supplements, which is more ecological, functional, cheaper and small. When you buy whey protein, you can find a scoop with the right measure of use, my idea is to replace the powder by small cubes containing the same quantity of powder as the scoop. You just take the small cube, solve it in water or milk and drink it. With this way of using whey protein you can replace the plastic packages by small sized cardboard packages.Cardboard is very ecological because it is entirely recyclable. Consumer, Producer and Environment would benefice a lot with this new product. The price would be lower because you are using a cheap material and the transportation would be cheaper as well, because you are using smaller packages.I have designed a new concept for Optimum Nutrition, one of the market leaders, a very strong brand. All the graphics are new and designed by me. I propose a pack with 9 units (+/- one week of use).I am designing packaging for Whey Protein but this concept could be used in other products such as Creatine, Mass Gainers, L-Carnitine, L-Glutamine and others.
If we overlook throw the packaging design of the nutritional supplements we can conclude that everything is very similar.The market is full of brands and all of them are using big sized standard plastic packs with powder to be solved with water or milk, for products such as Whey Protein, Creatine, Mass Gainers and others.Actually they are innovating a lot in nutritional supplements but only on the scientific aspects, trying to find strong anabolic formulas to enhance the human body performances.On this project I propose an innovative way to produce, to use and to pack supplements, which is more ecological, functional, cheaper and small. When you buy whey protein, you can find a scoop with the right measure of use, my idea is to replace the powder by small cubes containing the same quantity of powder as the scoop. You just take the small cube, solve it in water or milk and drink it. With this way of using whey protein you can replace the plastic packages by small sized cardboard packages.Cardboard is very ecological because it is entirely recyclable. Consumer, Producer and Environment would benefice a lot with this new product. The price would be lower because you are using a cheap material and the transportation would be cheaper as well, because you are using smaller packages.I have designed a new concept for Optimum Nutrition, one of the market leaders, a very strong brand. All the graphics are new and designed by me. I propose a pack with 9 units (+/- one week of use).I am designing packaging for Whey Protein but this concept could be used in other products such as Creatine, Mass Gainers, L-Carnitine, L-Glutamine and others.
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