SPEKTR

Corporate identity of the fitness club SPECTR (2009) 

Even people very far from sport have noticed opening of a new fitness club SPECTR. Working at its provocative branding we used the power of Russian language, active typography and a bit of sarcasm. We created the corporate identity, site, the concept and all materials for the first advertising campaign. As a result the brand compete effectively on the market and stands apart from others. 

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