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SM Kvadrat Identity
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Created: 09/30/08
Last Edited: 09/30/08
Views: 571
Appreciations: 15
Comments: 9
This is one of my school project from last year. It was a live brief in cooperation with one of the best Moscow design studios PROEKT. The task was to create a new identity for SM Kvadrat company, which specializes in hand-crafted stairs, but also has a department of windows installation.
SM Kvadrat Stairs:
SM Kvadrat Windows:
The stationary features business card made of wood and plastic. Other pieces emulate the look of both material.
I also had to design 3 ads for magazines. I had to use 2 consequent spread in each issue, so the firs spread featured a teaser copy and the second spread featured the end of it as long as an image of a bird constructed of SM Kvadrats products.
The identity was later rejected in favor of Proekt's own variant, but the birds were used in company's advertising campaign.
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поздравления
и ещё понравилась идея с отрезанным уголком )