The idea to bring the French motifs and details in the company logo wasdeveloped along timeagoand was caused by the French sounding name of the company. Existinglogo VIS-A-VIS, was developed by Direct Design Visual Branding as aresult of repositioning the brand and the program was originallydesigned as a logo to attract a female audience. At the moment thetask was to make the French charm to an existing corporate identity.I decided to combine the floral ornament with the main symbol ofFrance - the Eiffel Tower. I think that the new logo looks very elegant. Here is how it looked before. Also presented POS materials advertising campaign with the slogan: "Light, elegant Prices.
it is 2 spreads with my projects from the book of Chinese publishing house Artpower, called Pack Your Life
The 10 th anniversary of the brand I've developed on the basis of the existing logo special logo.
It was used in all the events dedicated to the anniversary.
The film I decided to make 2 parts, the first - the presentation of the brand at the moment and the second - historical.
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