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copy: Refills needed.

copy:

Refills needed.


copy: We need a refill too.

copy:

We need a refill too.


guerilla component : inkless pens There's nothing more frustrating than running out of ink when you're trying to write. Except, maybe, running out of blood when you're trying to save lives.  Canisters of these inkless pens were placed at cashier counters, bank lobbies, and voter registration tents. At a moment of genuine frustration, viewers were reminded that some refills are a matter of life and death.


guerilla component : inkless pens

There's nothing more frustrating than running out of ink when you're trying to write. Except, maybe, running out of blood when you're trying to save lives. 

Canisters of these inkless pens were placed at cashier counters, bank lobbies, and voter registration tents. At a moment of genuine frustration, viewers were reminded that some refills are a matter of life and death.

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Ryan Chokureva
Ryan Chokureva, 08-21-09
nice thoughtful, ad sense
Lubomir Panayotov
Lubomir Panayotov, 06-04-09
smart.
Maria Shirshova
Maria Shirshova, 01-30-09
great metaphor....!
Andrew MacPhee
Andrew MacPhee, 12-12-08
very smart
 
 
 
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