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Rechtswissenschaft
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Created: 06/02/08
Last Edited: 06/03/08
Views: 3115
Appreciations: 120
Comments: 25
Project featured on 10/20/08
From: ONY's Portfolio
Rechtswissenschaft is a Law company providing premium-class service in B2B section.
Graphic idea of Tetris is a definite expression of company positioning, it helps
to transfer company promotional messages in more elegant and non-trivial way avoiding boring and trite images (such as balance, hammer or pillars) which are used by large amount of Law companies.
The logo may be included directly into some promotional topic, expressing the motto “Rechtswissenschaft is a necessary section of your business”. Hence it becomes
the main accent of promotional message increasing its effect.
Graphic idea of Tetris is a definite expression of company positioning, it helps
to transfer company promotional messages in more elegant and non-trivial way avoiding boring and trite images (such as balance, hammer or pillars) which are used by large amount of Law companies.
The logo may be included directly into some promotional topic, expressing the motto “Rechtswissenschaft is a necessary section of your business”. Hence it becomes
the main accent of promotional message increasing its effect.
This identity has won the Grand Prix at Identity: Best of the Best 2008 contest and the silver prize at ADCR Awards 2008 in “Graphic design” nomination.
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