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Re-Brand Project
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Created: 02/12/09
Last Edited: 02/12/09
Views: 93
Appreciations: 12
Comments: 2

Preliminary brainstorming sessions led to a natural, living world use of the ink brand. The giant squid's use of ink as a defence mechanism.

The first step was a vector rendering of a giant squid for use on multiple branded objects. From there was the business card to see how small we could go and present all pertinent information. Graphics and proper typography were next. The heavy graphic of the ink led to the need for a thin, clean type.

Final draft. Many of the detailed, thin lines that show up in print will not show up on this pic due to size restrictions.
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