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Radio "Лейся, песня"
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Created: 06/22/09
Last Edited: 06/23/09
Views: 209
Appreciations: 3
Comments: 2
Рекламная песня
Одно из лучши�... направлений радио-промышленности нашего края - рекламная песня. Задорная и разбитная, ти�...ая и задумчивая, она преследует потребителя на работе, дома, в маршрутке и на производстве.
Рекламная песня учит любить бренды, напевать семизначные телефоны и ти�...о восторгаться мастерством пронзительной аранжировки...
Послушаем?
Одно из лучши�... направлений радио-промышленности нашего края - рекламная песня. Задорная и разбитная, ти�...ая и задумчивая, она преследует потребителя на работе, дома, в маршрутке и на производстве.
Рекламная песня учит любить бренды, напевать семизначные телефоны и ти�...о восторгаться мастерством пронзительной аранжировки...
Послушаем?
Client: Swissmed (medical center)
Production: Egopro
Singer: Maria Kats
Production: Egopro
Singer: Maria Kats
Client: Shopping-mall Demidovsky
Brief: To create simple communication dividing target audience into 3 groups: "happy", "beautiful" and "cheerful".
Execution: series of "chastushka".
Production: Egopro
Brief: To create simple communication dividing target audience into 3 groups: "happy", "beautiful" and "cheerful".
Execution: series of "chastushka".
Production: Egopro
Client: Mineral water Kurtua
Brief: To launch Kurtua as healthy and iodine containing water in specific blue bottle.
Production: Egopro
Brief: To launch Kurtua as healthy and iodine containing water in specific blue bottle.
Production: Egopro
Client: Shopping-mall Taganka
Brief: To present Taganka in the most premium way.
Brief: To present Taganka in the most premium way.
Client: Emirates Airlines
Brief: To launch new evening flight as an opportunity to plan your working day in a best way.
Production: DTVMA
Voice over: Yury Brezhnev
Reference: Chemical brothers
Copywriters: Tanya Moseeva, Pavel Ganin
Awards: Silver at IDEA 2009
Brief: To launch new evening flight as an opportunity to plan your working day in a best way.
Production: DTVMA
Voice over: Yury Brezhnev
Reference: Chemical brothers
Copywriters: Tanya Moseeva, Pavel Ganin
Awards: Silver at IDEA 2009
Но иногда душа �...очет отдо�...нуть от песни, и тогда мы занимаем ее самыми креативными идеями.
Client: Beeline
Brief: WAP from Beeline is a place where you can find useful information and entertain yourself.
Agency: BBDO Moscow
Copywriters: Tanya Moseeva, Misha Kotov
Awards: I forgot which one(
Brief: WAP from Beeline is a place where you can find useful information and entertain yourself.
Agency: BBDO Moscow
Copywriters: Tanya Moseeva, Misha Kotov
Awards: I forgot which one(
Client: Beeline
Brief: New page devoted to tennis on WAP of Beeline.
Agency: BBDO Moscow
Brief: New page devoted to tennis on WAP of Beeline.
Agency: BBDO Moscow
Иногда ударной серией �...очется развлечь потребителя! И если светится на его лице улыбка - копирайтеру становится �...орошо, и он идет домой с чистой совестью.
СЕРИЯ "СИ�"НАЛЫ"
СЕРИЯ "СИ�"НАЛЫ"
Client: Beeline
Brief: If you can't say (means: can't phone) you can signal.
Agency: BBDO Moscow
Production: PARK
Sound designer: Ilia Selikhov
Voice: Yury Brezhnev
Brief: If you can't say (means: can't phone) you can signal.
Agency: BBDO Moscow
Production: PARK
Sound designer: Ilia Selikhov
Voice: Yury Brezhnev
Client: Beeline
Brief: You can talk as long as you wish because from second minute for "favourite" numbers the calls are free of charge.
Agency: BBDO Moscow
Production: PARK
Voice: Yury Brezhnev
Brief: You can talk as long as you wish because from second minute for "favourite" numbers the calls are free of charge.
Agency: BBDO Moscow
Production: PARK
Voice: Yury Brezhnev
Client: Beeline
Brief: You can easily call to CIS countries because of discount.
Agency: BBDO Moscow
Brief: You can easily call to CIS countries because of discount.
Agency: BBDO Moscow
И даже если в Страну приезжает капиталистическая звезда Мадонна Луиза �'ероника Чикконэ, наша радиостанция "Лейся, песня" знает, каким роликом зазвать на ее концерт. А лучше - серией (ну, как мы любим).
�"ля братски�... народов мы представляем прогноз погоды.
Client: Beeline Ukraine.
Brief: Beeline sponsorship for opening the information about weather.
Brief: Beeline sponsorship for opening the information about weather.
Иногда работники радиостанции с�...одят с ума.
А потом разум возвращается и мы обращаем внимание на культуру.
Client: RZhD
Project: Exibition of Anton Lange.
Client: RZhD
Project: Exibition of Anton Lange.
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