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Quit & Start Afresh
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Created: 05/08/08
Last Edited: 05/08/08
Views: 253
Appreciations: 14
Comments: 5
From: HaiksAtRice's Portfolio
Art Director: Haikal Lim, Copywriter: Isabel Servando, Client: Johnson & Johnson
Smokers are turning a deaf ear to diseases caused by smoking because they cannot see it happening to them. However, they worry about daily luxury items like mobile phones, nice condos, new watch etc. This campaign aims to remind them what they are actually burning away each time they light up. Over time, at $11 a pack.... its surprising what that amount snowballs to in the years later.
Smokers are turning a deaf ear to diseases caused by smoking because they cannot see it happening to them. However, they worry about daily luxury items like mobile phones, nice condos, new watch etc. This campaign aims to remind them what they are actually burning away each time they light up. Over time, at $11 a pack.... its surprising what that amount snowballs to in the years later.
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bravo!!!