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Quake Catcher Network
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Created: 04/28/08
Last Edited: 04/28/08
Views: 150
Appreciations: 3
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From: chaosbit's Portfolio
QCN 4 - favorite.
Once in a while in my clicking-about on the web I come across a project I like that I find could make use of a decent logo - but they couldn't ever really justify spending any money at all on the project. These are usually educational, research or philanthropic programs, where their money (if any) is better spent elsewhere.
I'll write to whomever is in charge and ask permission, then I save these projects for fun, as a palette cleanser for whenever I'm stuck or struggling on something. Sometimes I make a game of it and see how fast I can go from start to final deliverable product, including mock ups, comps and the array of samples you see here.
Having no obligations at all, it removes the pressure and allows creativity to flow easier and helps me get back on track, or helps me switch tracks, if need be. This is, actually, very selfish of me, even if they choose not to use the logo. Which hasn't happened, yet. ;)
This logo is for the Quake Catcher Network - a distributed, public-supported massively parallel earthquake detection and analysis network based on the motion sensors built into Mac and newer PC laptops, as well as a stand-alone USB device that they're going to distribute. It's like "SETI@Home" or "Folding@home" for earthquakes. So awesome and cool.
The main page is here: http://qcn.stanford.edu/. (This is not an endorsement from the University of California OR The University of Standford OR the Quake Catcher Network towards me or my services, or vice versa. I did this all on my own free will with no reciprocation desired. Please don't sue me, I'm not worth your time, I'm just trying to help, etc, etc. *sigh*)
(Also, I've just now submitted it to them not minutes ago - so they haven't deployed it at this writing, do not be alarmed. This disclaimer will disappear or be edited if/when it is deployed.)
So, about the logo.
The use of Times New Roman in versions 1, 2, and 3 is to help it tie into the existing, utilitarian academic page layout, in which Times New Roman is specified in the stylesheet.
The three 'i' shapes indicate both the concept of individuals and of the allude to the easy-and-obvious USB key form factor of the independent motion sensing device, while breaking the general concept free from either laptop or USB key.
The "radio" or "motion" icon from the head of the "i" shapes indicates intercommunication between nodes as well as an individual "alert" or "alarm" in the traditional and contemporary pictographic jargon. The size of this pictograph is linked to the perspective size of the "i" icons to support the difference in sensing, analysis and alert at different points from the epicenter of a quake.
The concentric-eccentric ellipsoidal waves are set as a ground plane beneath the "i" figures to indicate seismic movement with an epicenter, and sets the stage for the concept of triangulation from many points, and other analysis. The variance in the concentric rings indicates the variance in how quakes propagate non-linearly.
In the duo tone color versions the combined colors of the ground wave shape and the communication/alert pictographs ties them together as related events.
And for the versions with the "quake" pictograph overlying and cutting through the "QCN" text, the break-up and texturing of the text alludes to the threat to stability and order that earthquakes are, while the QCN text itself is meant to tie together the "i" pictographs of individual people or sensors beneath the ground plane - which also illustrates the meta-nature of the distributed QCN project.
And that is how I like to design a logo. Number 4 (above and a few frames below) is my favorite. I'd wear that on a shirt, maybe some distressed orange ringneck with brown or black trim in a 70s style screenprint, like an old PE uniform or a freebie construction company t-shirt.
I'll write to whomever is in charge and ask permission, then I save these projects for fun, as a palette cleanser for whenever I'm stuck or struggling on something. Sometimes I make a game of it and see how fast I can go from start to final deliverable product, including mock ups, comps and the array of samples you see here.
Having no obligations at all, it removes the pressure and allows creativity to flow easier and helps me get back on track, or helps me switch tracks, if need be. This is, actually, very selfish of me, even if they choose not to use the logo. Which hasn't happened, yet. ;)
This logo is for the Quake Catcher Network - a distributed, public-supported massively parallel earthquake detection and analysis network based on the motion sensors built into Mac and newer PC laptops, as well as a stand-alone USB device that they're going to distribute. It's like "SETI@Home" or "Folding@home" for earthquakes. So awesome and cool.
The main page is here: http://qcn.stanford.edu/. (This is not an endorsement from the University of California OR The University of Standford OR the Quake Catcher Network towards me or my services, or vice versa. I did this all on my own free will with no reciprocation desired. Please don't sue me, I'm not worth your time, I'm just trying to help, etc, etc. *sigh*)
(Also, I've just now submitted it to them not minutes ago - so they haven't deployed it at this writing, do not be alarmed. This disclaimer will disappear or be edited if/when it is deployed.)
So, about the logo.
The use of Times New Roman in versions 1, 2, and 3 is to help it tie into the existing, utilitarian academic page layout, in which Times New Roman is specified in the stylesheet.
The three 'i' shapes indicate both the concept of individuals and of the allude to the easy-and-obvious USB key form factor of the independent motion sensing device, while breaking the general concept free from either laptop or USB key.
The "radio" or "motion" icon from the head of the "i" shapes indicates intercommunication between nodes as well as an individual "alert" or "alarm" in the traditional and contemporary pictographic jargon. The size of this pictograph is linked to the perspective size of the "i" icons to support the difference in sensing, analysis and alert at different points from the epicenter of a quake.
The concentric-eccentric ellipsoidal waves are set as a ground plane beneath the "i" figures to indicate seismic movement with an epicenter, and sets the stage for the concept of triangulation from many points, and other analysis. The variance in the concentric rings indicates the variance in how quakes propagate non-linearly.
In the duo tone color versions the combined colors of the ground wave shape and the communication/alert pictographs ties them together as related events.
And for the versions with the "quake" pictograph overlying and cutting through the "QCN" text, the break-up and texturing of the text alludes to the threat to stability and order that earthquakes are, while the QCN text itself is meant to tie together the "i" pictographs of individual people or sensors beneath the ground plane - which also illustrates the meta-nature of the distributed QCN project.
And that is how I like to design a logo. Number 4 (above and a few frames below) is my favorite. I'd wear that on a shirt, maybe some distressed orange ringneck with brown or black trim in a 70s style screenprint, like an old PE uniform or a freebie construction company t-shirt.
QCN 1
QCN 2
QCN 3
QCN 4
QCN 5
QCN 6
QCN 7
QCN 8
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