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Print ads for Effie Awards

Statistics

Created: 11/05/07

Last Edited: 03/11/08

Appreciations: 135

Comments: 27

Project Info

Owners

Orgut Cayli

Tags

Effie, Turkey, Orgut, Cayli, Örgüt, Çaylı, art, director, graphic, design, advertising, Istanbul, Publicis, Yorum

No use is allowed without explicit permission from owner.

Project featured on 3/13/08

Fields: Advertising, Art Direction, Graphic Design

From: Orgut Cayli's Portfolio

Headline(Tattoo): Scratch n’Win

(Scratch also means ‘Engrave’ in Turkish)

Sub-head: Only those ads proven to be effective and

brands engraved in our hearts win an Effie!

Headline (Forehead): Scratch n’Win

(Scratch also means ‘Engrave’ in Turkish)

Sub-head: Only those ads proven to be effective and

brands engraved in our minds win an Effie!

Headline (Stitches): Scratch n’Win

(Scratch also means ‘Carve’ in Turkish)

Sub-head: Only those ads proven to be effective and

brands carved in our hearts win an Effie!

Headline (Hair): Scratch n’Win

(Scratch also means ‘shave’ in Turkish)

Sub-head: Only those ads proven to be effective and

brands engraved in our minds win an Effie!

Print campaign for Effie Awards Turkey 2007

Agency: Publicis Yorum

Client: Turkish Association of Advertising Agencies, Turkish Association of Advertisers

Art director: Orgut Cayli

Copywriter: Zeynep Evgin

Photography: Emre Dogru (20 ML)

Retouch: Cem Erdogan (Diagonal)

Effie awards creative ideas whose effect has been measured in the market. Ideas are evaluated together with the research, strategy, marketing, design and implementation.