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Headline(Tattoo): Scratch n’Win 

(Scratch also means ‘Engrave’ in Turkish) 


Sub-head: Only those ads proven to be effective and 

brands engraved in our hearts win an Effie!

 


Headline (Forehead): Scratch n’Win 

(Scratch also means ‘Engrave’ in Turkish) 


Sub-head: Only those ads proven to be effective and 

brands engraved in our minds win an Effie!

 


Headline (Stitches): Scratch n’Win 

(Scratch also means ‘Carve’ in Turkish) 


Sub-head: Only those ads proven to be effective and 

brands carved in our hearts win an Effie!

 


Headline (Hair): Scratch n’Win 

(Scratch also means ‘shave’ in Turkish)


Sub-head: Only those ads proven to be effective and 

brands engraved in our minds win an Effie!

 

Print campaign for Effie Awards Turkey 2007

Agency: Publicis Yorum

Client: Turkish Association of Advertising Agencies, Turkish Association of Advertisers

Art director: Orgut Cayli

Copywriter: Zeynep Evgin

Photography: Emre Dogru (20 ML)

Retouch: Cem Erdogan (Diagonal)

Effie awards creative ideas whose effect has been measured in the market. Ideas are evaluated together with the research, strategy, marketing, design and implementation.

 
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Comments

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Grzegorz Domaradzki
smart and tasty
kxx
kxx , 12-23-08
Good work!
Olvin Rivera
Olvin Rivera, 12-16-08
Bonita dirección de Arte
Rodrigo Zenteno
Rodrigo Zenteno, 08-11-08
good art direction
Liz Argon
Liz Argon, 05-19-08
very nice!
Paolo Dizon
Paolo Dizon, 03-13-08
awesome:)
Darren Pearson
Darren Pearson, 03-13-08
awesome, sexy, weird.. very cool.
Kode Logic
Kode Logic, 03-13-08
loving tha first one
Sarah Young
Sarah Young, 03-13-08
Love your work. Just so simple and delicate. Beautiful.
keteperlin
keteperlin , 03-13-08
yeeeeeeeaaaaaaaaaa!
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