Powdershop

Project logotype has a deep symbolic meaning. "Coat of arms" contains images of french coronet for royal princes and princesses (hinting at exclusive status and origin of the gear), knight armor (strong spirit and bravery), wings (freedom that is the essence of freeride).

Part of identity guidelines

Minimalistic stationery

Company website is both a promotional channel and the actual mechanism of sales. Creative concept on this project uses various freeride photos to convey the atmosphere and feelings of freedom associated with mountain sports and so familiar to target audience. We strived to deliver unique look and feel for online product catalog and avoided clichés such as blue-and-white or dark-black color schemes prevalent on the thematic resources. This approach is highly unconventional for a given industry, let alone for a project developed in eastern europe.