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Poster campaign
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Created: 11/11/08
Last Edited: 11/11/08
Views: 98
Appreciations: 0
Comments: 0
Fields: Advertising
From: Troll's Portfolio
CLIENT: Hemänglarna (domestic services)
BACKGROUND
Hemänglarna offer domestic services like cleaning, window cleaning, snow shoveling and baby sitting. When the swedish government decided to subsidize theese services Hemänglarna could suddenly offer their work at half price. But since nobody knew, they wanted our help to tell the general public how cheap it had become to hire a household cleaner.
BRIEF
To tell everyone that the price on household services has been cut in half.
IDEA
What is the most common cause for conflicts between you and your partner? In Sweden alot of people think that everyone should clean up after themselves. So instead of hireing a professional cleaner people complain their ears off while vacuuming on their spare time. And when they forget, you can bet your detergent that they will be reminded by their partner before they can say "remote control".
We wanted to show what you are missing while scrubbing the floor or cleaning your windows. And at the same time we wanted everyone to know that they can afford to hire a professional cleaner.
BACKGROUND
Hemänglarna offer domestic services like cleaning, window cleaning, snow shoveling and baby sitting. When the swedish government decided to subsidize theese services Hemänglarna could suddenly offer their work at half price. But since nobody knew, they wanted our help to tell the general public how cheap it had become to hire a household cleaner.
BRIEF
To tell everyone that the price on household services has been cut in half.
IDEA
What is the most common cause for conflicts between you and your partner? In Sweden alot of people think that everyone should clean up after themselves. So instead of hireing a professional cleaner people complain their ears off while vacuuming on their spare time. And when they forget, you can bet your detergent that they will be reminded by their partner before they can say "remote control".
We wanted to show what you are missing while scrubbing the floor or cleaning your windows. And at the same time we wanted everyone to know that they can afford to hire a professional cleaner.
"NOT NOW HONEY, I'M TOO TIRED"
LABEL: "Half price on cleaning services"
"OUCH OUCH OUCH OUCH…"
LABEL: "Half price on snow shoveling"
LABEL: "Half price on window cleaning"
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