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Polish prizes
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Created: 10/13/08
Last Edited: 10/13/08
Views: 62
Appreciations: 1
Comments: 2
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From: Troll's Portfolio
BACKGROUND
Ramströms Printer House in Sweden has a 90 year tradition of high qualtiy prints and at the same time they have always managed to stay on a fair level with their prizes.
BRIEF
A problem these days is that Swedish printers get fierce competition from southern Europe, for example Poland, when it comes to prizes. It's nearly impossible to compete with them. They want to tell both new and current clients that their high quality is actually very cheap if you compare to others. Prize is nothing if there is no quality.
IDEA
So we made this campaign for Ramströms Printer House were the heading is in Polish, saying - "Cheap prints and high quality". In the bylines we say - "If you can read this you could probably find a cheaper printer. Probably. But if you concider our quality not even Polish printers can compete with our prizes."
The campaign was very well recieved both amongst current clients and new ones and brought
Ramströms Printer House in Sweden has a 90 year tradition of high qualtiy prints and at the same time they have always managed to stay on a fair level with their prizes.
BRIEF
A problem these days is that Swedish printers get fierce competition from southern Europe, for example Poland, when it comes to prizes. It's nearly impossible to compete with them. They want to tell both new and current clients that their high quality is actually very cheap if you compare to others. Prize is nothing if there is no quality.
IDEA
So we made this campaign for Ramströms Printer House were the heading is in Polish, saying - "Cheap prints and high quality". In the bylines we say - "If you can read this you could probably find a cheaper printer. Probably. But if you concider our quality not even Polish printers can compete with our prizes."
The campaign was very well recieved both amongst current clients and new ones and brought
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thanks for your feedback. We asked a Polish friend to translate for us. So i'm surprised to hear that you say that som of the words are'nt Polish :) What are they then?
however idea is good
BARDZO TANIE DRUKI WYSOKIEJ JAKOŚCI :)