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Police stops bicyclist WTF? (Because we love you)

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Created: 07/30/09

Last Edited: 07/31/09

Appreciations: 11

Comments: 4

Project Info

Owners

Esben Thomsen

Tags

WTF WTH safety secure safe police cops officer hug embrace bicycle bike traffic weird fun funny surprise different helmet Denmark love urban city town laugh lol rofl unity unite friendship friends stop care important encounter FTW bicyclist police bicyclist case viral hug cops aalborg denmark campaign

Attribution Non-commercial
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Fields: Advertising, Film, Video Blogging

From: Esben Thomsen's Portfolio

Viral film

...for the campaign called "Because we love you", promoting bike helmet usage

The film achieved a pretty good viral effect and boomeranged back from the global online community to the Danish press with a satisfactory PR response.

Check the YouTube version:
www.youtube.com/watch?v=vWF4x01MkzE

The film is part of a campaign, which is decribed in more detail here: www.becauseweloveyou.dk

Also, if you like, you can watch a case film about the campaign:
www.youtube.com/watch?v=ZbX7Oycyub0&fmt=18