Plaza Auto Care Facility

The idea of this project was to change all that and create a clean high-end perspective about an auto-service.  There are few steps that helped achieving this goal:

RENAMING FIELD OF WORK
Instead of auto-service, the field of work was described as Auto care facility, which separates it from the rest of the competition.

DIVIDING IT IN 2 DEPARTMENTS
The whole organizational structure was divided in 2 departments:
Mechanical department (dealing with everything under the hood);
Aesthetic department (includes all the processes that add up to the visual appearance).
This system is more intuitive for the clients and improves their orientation in the facility.

CREATING APPROPRIATE CAMPAIGN
The campaign was promoting the facility as the ultimate SPA Centre for cars.