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Plan For What's Next
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Created: 07/07/08
Last Edited: 07/07/08
Views: 106
Appreciations: 2
Comments: 0
From: Joel Krieger's Portfolio
Plan For What's Next
Wachovia needed to increase womens awareness of
their retail retirement & financial services in an engaging way.
Our solution: cast real women to tell their dynamic life stories and
wrap the financial content around the narrative, thus illustrating how
Wachovia's products and services fit into their lives. We pushed the
limits with this one, utilizing "out of the frame" large scale video,
hide/reveal navigation, and compelling quiz and checklist toolsets
(even working with Meir Statman to develop custom quiz content).
Initial metrics report 7 minute + engagement times.
www.planforwhatsnext.com
www.planforwhatsnext.com
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