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Phant - product identity
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Created: 06/10/09
Last Edited: 06/10/09
Views: 336
Appreciations: 25
Comments: 11
The brief for this project was to create a simple and easy to remember brand name, brand identity and product label. The name PHANT (shortened word Elephant) resonated well with the young-in-heart Czech wine drinkers for whom this mid-level wine is intended. The hand-drawn elephant icon is stylized to resemble traditional South African art and became the focal point of the label.
Logotype for the PHANT South African Wine label
Labels for the Cabernet Sauvignon, Shiraz and Cab Sav Merlot
Labels for the Sauvignon Blanc, Chenin Blanc and Muscat
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