Personal Project: Reach New Heights

Reach New Heights was a concept thought up for my univeristy final project. This is a system where youths would volunteer two hours a week and at the end of it they would receive a placement in any carrer they want. This piece of design is the front cover for the brochure, it has been design to attrcat their attention in a mix of style which would be new and fresh to the youths.

This is one of three billboard design which were designed to help raise awareness. This has been designed to come across as an every day scene, man going for a walk, car driving by but been designed as if they were the chef, or baker, or in the confection industry. Not many youths know the career possibilities that are out there, this has been designed to help them think about the possibilities.

Billboard design in situ to help visualize it as it is, this clearly shows it standing out against the backgroung, with the heading as the hierarchy leading your eye down the design to the sub heading which again leads your eye down the page leading the viewer to the call to action.

Second bill board design, similar concept, this was designed to help them think about the careers available in the music industry. Little quirky bits like the beatles dancing on John Lennon's rain hep to make the image memorable overal and make it stick in their minds.

Same image in situ.

These are boards which wuld tour round the schools and youths clubs to help get the message across, the youths would be able to have their picture taken with these boards for something to take home along with the brochure but to also get them upclose to the designs asking questions getting them involved in the decision making process automatically for their careers.