Pepsi Fridge Pack

This Project was for a competition brief. The aim was to come up witha new concept for pepsi that looked completely original yet still had the mechanical funtions of a can dispenser. At the bottom of the fridge pack there is a little like trap door that clicks into a triangle shape to create a lift at the back so as you remove a can from the front the cans automatically roll to the front which eliminates the problem pepsi had with their original design. The casing is clear to show the cans off in all their glory sort of 'naked on the shelf' and the pepsi design is like a swoosh of cool pepsi to demonstrate their vibrant and exciting drink.