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People First

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Created: 05/06/08

Last Edited: 06/17/08

Appreciations: 45

Comments: 0

Project Info

Owners

Raphael Grignani

Tags

nokia, sustainability, concept

Attribution Non-commercial
No Derivatives

Fields: Design, Interaction Design, Product Design

From: Raphael Grignani's Portfolio

In February 2008 at mobile World Congress Nokia unveiled “remade” a concept device made from recycled materials. At the design event on 29 April in London the team within design who created remade shared the wider story of the project (called “homegrown”).

Homegrown is a project led by Nokia’s advanced design team. The project is exploring how mobile devices could be made in ever more sustainable ways in the future - next three to five years. The concepts the team have developed address specific environmental and social issues including recycling, energy and making the benefits of mobile technology available to more people.

For example, People First takes three human universals of the way people think about communication "time, lists, and people". The inspiration behind it comes from research on lessons about good visual communication learnt from illiteracy research.

How can we clearly prioritize people first? If we begin designing for those who face daily challenges with current technology, we soon find communication solutions that benefit us all.

With a focus on human universals, the “People-first” experience strips away the complexity of applications, folders, and unpredictable navigation with simpler universally understood organizing principles: time, lists and faces. Content comes first, navigation is shallow, and there are no metaphors or abstractions to confuse. New content is generated at the top of a singular vertical list settling over time into a personal history of events.

A dual layer display allows the user to balance energy efficiency with rich visuals. The user interface graphics are optimized for low-power and high-contrast B&W graphics. When an item is highlighted, a second full color display is partially activated in lieu of, or in combination with the first.

In an effort to increase local relevance, dynamic keymat graphics, based on a low-power bi-stable display, allow a greater number of language variants at little to no extra cost and on-screen actions are presented in textual and iconic form making the system accessible to a larger audience.

Out of the box, People First allows simply to connect synchronously (voice call or push-to-talk) or asynchronously (sms or email), capture a moment with the camera, schedule an appointment with the alarm clock, and manage money with the calculator. These are what we believe the mobile essentials - features that are relevant everywhere for everyone. These essentials are however sometimes insufficient. Instead of second-guessing additional features, we are encouraging personalization, hacking, and entrepreneurial ventures with widgets support, accessible native programming language (as simple as html) and freely available hardware and software specifications. Locally produced or crafted components and softwares provide relevance, while simultaneously reducing production efforts and the amount of atoms that need to be shipped around the globe.

This concept was created by Nokia advanced design team who look 3-5 years out into the future. It is an example of a range of research and development projects within Nokia looking at potential new products and services that will help people make more sustainable choices. Taking these ideas into production is a longer term project that requires further research into technology, manufacturing and availability of new types of materials. This is something Nokia continuously explores.

People First and Homegrown are primarily Andrew Gartrell, Rhys Newman, Duncan Burns, Pascal Wever, Raphael Grignani, Pawena Thimaporn, Tom Arbisi, Simon James, Jan Chipchase, Anne Coates, Peter Knudsen, Hannu Nieminen, and Kurt Walecki.

Additional information and pictures are available on Nokia Conversations and the press section of Nokia.com.