 |
Send This Project |
 |
Leave a Comment |
 |
Appreciate It! |
 |
Share This |
Pedigree re-home program
Dogs are great optimists. Whatever happens they believe that a man will take them to his home, although they are still in the kennel. Pedigree is sure that every dog will inevitably find its home. The campaign was designed to combine traditional and ambient media.
Translation: So far I’m alone, but if I climb higher they will notice me and take me with them.
In shops, railway stations and luggage offices people could see stickers with dogs waiting for their new masters. Translation: A watched pot is long in boiling.
We put stickers featuring dogs giving their paws in office centers and multilevel parkings. We put stickers with dog paws on door handles, and when people opened the doors they took the dogs paws.
Translation:I have no master to give him my paw yet, that’s why I give it to everybody to find a master.
Sticker dogs at the porches are waiting for their potential masters.
Translation:I have no master to meet yet, that’s why I meet everybody because one of them might become my master.
We placed stands with booklets in trade and business centers. We printed net on plastic pockets containing the booklets, so every time someone took out a booklet they got a dog out of cage. Booklet text translation: Dogs in the shelters still cherish a hope to find their new masters.
|
Send This Project |
|
Appreciate It! |
Comments