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Pause Christmas Campaign 2007
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Created: 03/18/08
Last Edited: 03/18/08
Views: 538
Appreciations: 26
Comments: 7
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Sven Prim, Andreas Ullenius, Johan Landin, Torbjörn Krantz, Akestam Holst
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UNUSUALLY is a communication concept we have incorporated into everything we create for Pause (an exclusive chain of HiFi stores). This campaigned was aimed at film enthusiasts, and communicates the film that should be experienced using the high-end products that Pause ljud och bild sell.
We illustrated a number of different well-known scenes, using the Pause ljud och bild employees, as different characters, to promote the classic box set. The ads went out in some of Sweden's largest newspapers.
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