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Palabras Envasadas // Packed Words
Statistics
Created: 12/23/08
Last Edited: 06/23/09
Views: 433
Appreciations: 11
Comments: 6
Project Info
Owners
Credits
Javier Echevarría, Ruiz Nicoli Líneas, Breno Cotta, Storm, Chuwi
Tags
From: Sara Alonso's Portfolio
Client: RNL & STORM Advertising agency. (Self promotion Campaign).
Agency: Ruiz Nicoli Líneas / Storm. Madrid, December - 2008.
Copywriters: Breno Cotta / Javier Echevarría / Amaya Uscola
AD/Artworker: Sara Alonso / Chuwi
Agency: Ruiz Nicoli Líneas / Storm. Madrid, December - 2008.
Copywriters: Breno Cotta / Javier Echevarría / Amaya Uscola
AD/Artworker: Sara Alonso / Chuwi
Palabras Envasadas nació como una solución para aquellos que no se atreven a decir las cosas por sí mismos. Ruiz Nicoli Líneas se posiciona como una agencia de publicidad que proporciona soluciones comunicativas y en Navidad, no iba a ser menos.
A través de una página web (www.palabrasenvasadas.com) el usuario puede mandar sus palabras a través de un envío físico o virtual (gratuito). El envío físico consiste en una bolsa vacía (inflada por pequeños seres rusos) en la que se incorpora un microchip grabado con el mensaje deseado y que se activa cada vez que la bolsa se abre. (Cuesta 33€ y se puede adquirir en Ebay).
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Packed Words was conceived as a solution for those that don't dare to say certain words on their own. Ruiz Nicoli Líneas is an advertising agency that provides communicational resources. An explotion of unfortunate songs and stupid wishes happens on Christmas time, then the goal was to give the chance to the people to say what they really want (but they don't dare).
Using a website as a channel (www.palabrasenvasadas.com) the user can send its words through a virtual (free!) or postal ordert. The postal order is an empty bag (inflated by tiny russian men) that contains a chip with a recorded message chosen by the user. This bag turns on when exposed to the light and the receiver can hear what the user wanted to tell him/her. (The bag can be purchased on Ebay for 33€).
A través de una página web (www.palabrasenvasadas.com) el usuario puede mandar sus palabras a través de un envío físico o virtual (gratuito). El envío físico consiste en una bolsa vacía (inflada por pequeños seres rusos) en la que se incorpora un microchip grabado con el mensaje deseado y que se activa cada vez que la bolsa se abre. (Cuesta 33€ y se puede adquirir en Ebay).
///////
Packed Words was conceived as a solution for those that don't dare to say certain words on their own. Ruiz Nicoli Líneas is an advertising agency that provides communicational resources. An explotion of unfortunate songs and stupid wishes happens on Christmas time, then the goal was to give the chance to the people to say what they really want (but they don't dare).
Using a website as a channel (www.palabrasenvasadas.com) the user can send its words through a virtual (free!) or postal ordert. The postal order is an empty bag (inflated by tiny russian men) that contains a chip with a recorded message chosen by the user. This bag turns on when exposed to the light and the receiver can hear what the user wanted to tell him/her. (The bag can be purchased on Ebay for 33€).
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Comments
No soy muy amigo algunas autopromos de agencia pero esta me parece muy buena.
Otro saludo de un abrumado compañero de master