 |
Send This Project |
 |
Leave a Comment |
 |
Appreciate It! |
 |
Share This |
PS3 Killzone 2 promo campaign
Statistics
Created: 05/21/09
Last Edited: 06/16/09
Views: 363
Appreciations: 41
Comments: 7
Project Info
Owners
Tags
From: Catzwolf's Portfolio
Insight
When the new game comes, I am really looking forward to start living in this game. Why? It is really cool to live in another world, feel yourself the other person, get such emotions and impressions that you will never get in your real life. But you would never understand it if you are not a gamer.
Message
With Killzone 2 we offer you an experience that goes under your skin.
Idea
We mix together real life and the computer world. We rise people for participation in the War fight as if happens in reality. An invasion begins!
When the new game comes, I am really looking forward to start living in this game. Why? It is really cool to live in another world, feel yourself the other person, get such emotions and impressions that you will never get in your real life. But you would never understand it if you are not a gamer.
Message
With Killzone 2 we offer you an experience that goes under your skin.
Idea
We mix together real life and the computer world. We rise people for participation in the War fight as if happens in reality. An invasion begins!
1st stage: Teaser + Recruiting
The goal: Awareness
The first stage of the campaign was the beginning of war. That stage was based on the human patriotism.
Communication message: The war is about to break out any moment. We recruit people calling on them to defend their country, we show them who is the enemy and who is the friend, and tell them what they should do with our enemies. We test people for readiness to face battle action.
The goal: Awareness
The first stage of the campaign was the beginning of war. That stage was based on the human patriotism.
Communication message: The war is about to break out any moment. We recruit people calling on them to defend their country, we show them who is the enemy and who is the friend, and tell them what they should do with our enemies. We test people for readiness to face battle action.
Translation: Down with the invaders! Join the resistance at: killzone.ru
In shooting galleries and gambling halls we placed targets depicting the enemy and installed promo stands. People were given targets as promo game stuff.
Translation: Down with the invaders! Join the resistance at: killzone.ru.
2nd stage: The war. Here and now.
The goal: Sales drive
Communication message: The war is on. You can hear battle news everywhere. The war is by your side. The war is real life you can see.
The goal: Sales drive
Communication message: The war is on. You can hear battle news everywhere. The war is by your side. The war is real life you can see.
We placed semi-transparent floor stickers in shopping malls. Translation: Stomp your enemy! Join the resistance at: killzone.ru.
We used graffiti stencils in the streets. Text translation: This side of the street is more dangerous in case of plasma bombing.
As a promo phase, corpse bags were scattered about the city streets. The bags were filled with the new game booklets.
We placed stickers on the glass walls of bus stops.
Other activities:
Special mission unit. A group of solders burst into game clubs and POS and give out leaflets.
A wounded soldier crept in POS and computer clubs imploring people to take revenge upon him giving out the booklets.
A convoy of game simulating military vehicles was cruising about the city. There were soldiers wearing Killzone 2 uniforms in the vehicles. The solders distributed fliers and at the end of their route they put up tents where people could sign up for the Army of Vekta. They swore the loyalty oath and took pictures with their weapons. Upon swearing fealty the Army of Vekta, they received badges with their names stamped on.
Mirror TV. When a man came up to the mirror, it got covered with scars of bullets and he could hear shooting.
Special mission unit. A group of solders burst into game clubs and POS and give out leaflets.
A wounded soldier crept in POS and computer clubs imploring people to take revenge upon him giving out the booklets.
A convoy of game simulating military vehicles was cruising about the city. There were soldiers wearing Killzone 2 uniforms in the vehicles. The solders distributed fliers and at the end of their route they put up tents where people could sign up for the Army of Vekta. They swore the loyalty oath and took pictures with their weapons. Upon swearing fealty the Army of Vekta, they received badges with their names stamped on.
Mirror TV. When a man came up to the mirror, it got covered with scars of bullets and he could hear shooting.
|
Send This Project |
|
Appreciate It! |
Other Projects From
Comments