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Oxigeno
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Created: 01/20/09
Last Edited: 01/21/09
Views: 3455
Appreciations: 144
Comments: 20
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Oxigeno is a new fitness centre aimed at urban, sports enthusiasts. Based on our experience with sports brands Mission was given the challenge of creating a distinct position in an established market and to build a membership base as fast as possible.
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Research identified that competitors had neutralised their brands by trying to be all things to all people, essentially losing their credibility.
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Mission benchmarked Oxigeno’s identity against mainstream sports brands, which are more dynamic, and innovative, these values are easily supported by the quality of service and Oxigeno’s unique training environment.
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Photographer - Pål Laukli
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