Oxfam Annual Report

This brief challenged me to redesign Oxfam’s Annual Report and to come up with a new design strategy to appeal to readers. My strategy based around the idea of Oxfam's ‘local’ work as I discovered many people didn’t know that Oxfam carried out charitable work within the UK. My aim was to spread this knowledge and hopefully get people to donate by seeing the good it can do to their area.

My Annual Report design had a structured, corporate feel. The imagery, which I took myself, was to be the main focus and I did not feel therefore that the content needed to be anything other than a well layed out and visually appealing document.