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Ostravar - product identity

Statistics

Created: 05/04/09

Last Edited: 05/04/09

Appreciations: 18

Comments: 7

Project Info

Owners

Touch Branding

Tags

branding, packaging, label, beer

Attribution No Derivatives

Fields: Branding, Package Design

From: Touch Branding's Portfolio

The rebranding of Ostravar beer is the result of a need for a label which honors the history and tradition of this old brewery (est. 1897) while providing a modern and bold character for a beer with exceptional quality and taste. The horseshoe was chosen as the shape for the label because it symbolizes luck - of which you can never have enough in the black-coal mining city of Ostrava. Here, after finishing their shifts, thirsty miners meet to celebrate the life with a cold one.

The new label is in the shape of a horseshoe - a symbol of luck

Masculine typography gives the label modern and bold edge

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Comments

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Ewan Leckie, 08-13-09

nice and clean

Eduardo Gaudêncio, 07-19-09

cool work

Ian Pawelec, 05-05-09

Really clean, nice!

Luis Orea, 05-05-09

I really like the design, can´t wait to see the real product finished.

Sergiy Tkachenko, 05-05-09

Cool! Cool! Cool!

Jakub Burkot, 05-05-09

nice and neat, very decent job!

David Garcia, 05-04-09

Very well designed, would love to see more pictures of the product to get a better idea of the designs, details wouldnt hurt either. it would also make your post a lot more interesting to look at! very nice job! congrats!