O's by The Water

A moodboard created to project the visual flavour described in the brand values.

Initial graphic work supplied to architects and modestly applied to a proposed exterior.

What if everyone could be involved in a completely un-pretentious way? Cheap blackboard + whiteboard paint could quickly create a space for viewers to become commentators. To share interpretations and opinions on the work allowing it to be more accessible and less precious.

What if there was an emphasis on the story? For the O's vision, the story is as important as the artwork, and is part of the DNA of the store. Show it off, don't let the story go un-noticed on a tiny card beside the art. Let the stories paint the store.

Final business card design. There's one card for each potential interest a customer has: Art, Craft, or Design which correspond with the offerings in the gallery.

The brochure reads as a storybook without words. That is, until you notice a UV varnish of inspirational themes and words overprinted on the entire thing.