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"Guerrilla media" banner for Optimus (portuguese mobile phone suplier) rebranding teaser phase.

The goal was to show the lava shape (the new look for the brand) and create awareness.
The idea was to "invade" all websites with the magma shape.

The media was a success, and let no one indiferent. It turned out to be more comented (on the internet)  than the tv spot.

Project developed in ~2 days (web development).

Translation: "No one lives without clicking"
 
 
 
 
 
 
 
 
 
 
 
Made in early 2008
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A. L.
A. L., 04-18-08
Gostei da ideia, apesar de eu ser um grandessíssimo anti-grafismo da optimus ^^

Devo dizer que foi uma ideia agradável e o próprio grafismo de bolhas proporcionava algo do género, pelo menos não caiu no tão exagerado "dia azul" que a tmn espalhou em tudo quanto era sítio...

Bom advertise de qualquer das maneiras.
 
 
 
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