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OpenHouse Brand

Statistics

Created: 03/04/08

Last Edited: 07/21/09

Appreciations: 18

Comments: 4

Project Info

Owners

Adam Flanagan

Credits

Executive Creative Director: Darryl Cilli, Assoc. Creative Director: Dan Shepelavy, Copywriter: Brendan Quinn, Web Developer: Ryan Blain, Photography: Matt Bednarik

Tags

Branding, Design, Web, Interactive, Advertising, Typography, Copywriting, Furniture, 160over90, Philadelphia, Adam Flanagan,

Attribution Non-commercial
No Derivatives

Fields: Design, Branding, Web Design

From: Adam Flanagan's Portfolio

OpenHouse
Brand &
Website

OpenHouse is a modern home store located in Philadelphia. They sell a variety of designer products including contemporary furniture, kitchen goods, baby gifts, and bath & body products. The brand created for the store reflected the founders' philosophies on modern living, the consumers' obsession for designer goods, and the designers' love of manifestos.

Visit the OpenHouse website.

The main brand element created for OpenHouse were a series of manifestos. These were used on a variety of collateral pieces including the website, postcards, books, in-store signage, and posters around Philadelphia.

The website used the manifestos to categorize the different types of products carried at the store. They also served as the graphic container for viewing the products. Each product category stacked upon the base level of the navigation, allowing the user to never have to leave the main page.