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Online Banner for Valentine's Day
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Created: 06/17/09
Last Edited: 06/18/09
Views: 42
Appreciations: 1
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.Online banner made for Paso de los Toros brand
Under the concept ¨ Cut it out with the sweetness. It doesn´t quench your thirst¨ at BBDO Argentina we created this banner to communicate the hotsite (www.sendamessagetoyourex.com) specially developed for Valentine´s Day.
I came up with this simple idea thats uses the popular ¨you crunch my heart¨ image but with an unexpected twist, following the same irreverent and acid humour from the whole campaign.
My role in this project goes from creativity, art direction to execution and actionscripting. So if you don´t like this project, you have no one to blame but me.. hehe
Under the concept ¨ Cut it out with the sweetness. It doesn´t quench your thirst¨ at BBDO Argentina we created this banner to communicate the hotsite (www.sendamessagetoyourex.com) specially developed for Valentine´s Day.
I came up with this simple idea thats uses the popular ¨you crunch my heart¨ image but with an unexpected twist, following the same irreverent and acid humour from the whole campaign.
My role in this project goes from creativity, art direction to execution and actionscripting. So if you don´t like this project, you have no one to blame but me.. hehe
This is the final storyboard. Here i leave a working sample of the banner.
It all start with a fluffy heart. I buyed this gigantic heart in order to make it suffer, but at the end i didn´t need to cut it or anything like that. Just use some photoshop magic for that, so you can stay calm. No hearts were harm during this production!
The only real piece was the heart, all the other elements were modelled and animated in Cinema4d. Then exported as .png sequence.
For the fire and smoke i used AfterEffects. Also for the composition of the burning bottle. All this animations were also exported as .png sequence. Finally in Flash, i removed all the frames that were unnecesary in order to keep the banner weight relatively low.
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