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OneMethod 2008 Rebranding
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Created: 03/26/09
Last Edited: 06/14/09
Views: 176
Appreciations: 18
Comments: 2
Project Info
Owners
Credits
Amin Todai, Steve Miller
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Copyright Info
No use is allowed without explicit permission from owner.
OneMethod 2009 Rebranding exercise
Industry Setting -
• Marketing is moving more and more into the digtal/online space
• OneMethod’s marketing focus shifted from technology to more idea/design driven marketing
Challenge -
• Rebrand OneMethod to better reflect the agency’s offering and position in the marketplace
• Better communicate OneMethod’s offering as the name is not overly descriptive
• Alter the color palette to increase production efficiencies
Strategy -
• Update the logo to better reflect the design/marketing focus
• Create a descriptive tagline for the agency that encapsulates what the agency offers
Result -
• Reduced the number of PMS colors from 4 to two (maintaining the orange equity)
• Changed the font, case, and treatment of the wordmark to better reflect the new focus of the agency
• Kept one square from the previous logo to maintain some equity and to create a secondary icon (the ‘d’ with the square beside it is symbolic of ‘d squared’ meaning we do two d’s (digital + design)
• Finally the tagline ‘digital + design’ told exactly what OneMethod does and tied it back to the secondary icon
Credits:
Client: OneMethod - www.onemethod.com
Brand Strategists/Designers: OneMethod
Creative Director: Steve Miller
Designer: Andre Le Masurier
Industry Setting -
• Marketing is moving more and more into the digtal/online space
• OneMethod’s marketing focus shifted from technology to more idea/design driven marketing
Challenge -
• Rebrand OneMethod to better reflect the agency’s offering and position in the marketplace
• Better communicate OneMethod’s offering as the name is not overly descriptive
• Alter the color palette to increase production efficiencies
Strategy -
• Update the logo to better reflect the design/marketing focus
• Create a descriptive tagline for the agency that encapsulates what the agency offers
Result -
• Reduced the number of PMS colors from 4 to two (maintaining the orange equity)
• Changed the font, case, and treatment of the wordmark to better reflect the new focus of the agency
• Kept one square from the previous logo to maintain some equity and to create a secondary icon (the ‘d’ with the square beside it is symbolic of ‘d squared’ meaning we do two d’s (digital + design)
• Finally the tagline ‘digital + design’ told exactly what OneMethod does and tied it back to the secondary icon
Credits:
Client: OneMethod - www.onemethod.com
Brand Strategists/Designers: OneMethod
Creative Director: Steve Miller
Designer: Andre Le Masurier
2009 Rebrand award Winner
http://www.rebrand.com/2009-winners-brands
Business Card was featured on CardObserver:
http://cardobserver.com/gallery/one-method
OneMethod Logo Before
This is the napkin that was drawn up by our creative director Steve Miller and the president/ECD Amin Todai when they concepted the new direction of not only OneMethod but also the revised logo design.
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