the brief.

The brief was to create a strong identity and web presence so they could move their business from budget travel into the value travel market. They wanted to connect with the consumer and to portray themselves as the Beach Experts, offering honest reviews of the worlds beaches and the holidays to them they could supply.

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the solution.

Research showed that a large portion of users searching for a holiday had no set destination for travel and thus were open to be inspired. Inspiration was the focus of the concept and design. The design gives the user 4 immediate routes to find a holiday, the traditional search box and destination imagery, followed by two inspiration tools.

Find your perfect holiday by simple criteria such as general price, weather, distance or even the type of resort. Secondly, using advanced tag recognition, the user could type conversationally what their favourite holiday would consist of and the site would pick out elements and refine a search list.

User profiles which can save particular destinations and packages etc, plus beach reviews from both On the Beach and the user community, would also serve to enhance On the Beach as a hub for vacationers.