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NikeBeTrue.com
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Created: 03/18/08
Last Edited: 11/08/08
Views: 2601
Appreciations: 77
Comments: 10
Project Info
Owners
Credits
Chuck Anderson, Eric Haze, Stash, Alyasha Owerka Moore, Ian Ginoza, Allen Benedikt, Joseph Cartman, Reshma Taufiq, Michael Reger, David Hyung, Chadwick Shao, Carrie Kengel, Kumi Tomi, Geoff Roth, Alex Bentsen, Gabe Jaffe, Jim Therkalson, Andrew Chee, Grace Ch
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Project featured on 3/21/08
Fields: Production
From: Adrian Lai's Portfolio
Nike Be True
To celebrate the 20th anniversary of the Dunk, Nike launched NikeBeTrue.com, a celebration of the 16 most iconic Dunks of all time. I produced this site while at R/GA, working with an amazing internal team, as well as artists such as Haze, Stash, Dave White, Allen Benedikt (AKA), Ian Ginoza, Alyasha Oweka Moore, Chuck Anderson. Working together, we created "Sneaker Freaker" like layouts for each shoe, telling their back stories through a combination of original art, interviews, and archival photos.
To celebrate the 20th anniversary of the Dunk, Nike launched NikeBeTrue.com, a celebration of the 16 most iconic Dunks of all time. I produced this site while at R/GA, working with an amazing internal team, as well as artists such as Haze, Stash, Dave White, Allen Benedikt (AKA), Ian Ginoza, Alyasha Oweka Moore, Chuck Anderson. Working together, we created "Sneaker Freaker" like layouts for each shoe, telling their back stories through a combination of original art, interviews, and archival photos.
The
site was developed in AS3/Flash 9 with a deliberately minimalist
interface so it can be easily repurposed for Kiosks. Also worth
mentioning that it scales to all browser sizes and was localized into
13 different languages.
The homepage features a wall backdrop that cycles through a different city each time you come to the site. This is the Paris wall.
The homepage features a wall backdrop that cycles through a different city each time you come to the site. This is the Paris wall.
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