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Nike Hindsight
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Created: 12/02/08
Last Edited: 12/02/08
Views: 4274
Appreciations: 241
Comments: 20
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Project featured on 12/9/08
From: Billy May's Portfolio
Nike Hindsight is, put simply, like giving bicyclists a pair of
bifocals for their peripheral vision. By using Fresnel lenses on the
sides of eye wear, riders can detect motion in a field of view beyond
the normal human limit of 180º. To get technical, high power, diverging
Fresnel zones aligned vertically distort into view an extra 25º of view
on either side. In doing this, vision is radically distorted in the
periphery, but as the eye detects only motion in that area, little
clarity is lost in the process.
A rider's clear benefit is in the early warning of approaching
vehicles, but a less obvious advantage is reducing the necessary head
rotation to check completely behind oneself. Moreover, while the
project was directed towards bicycling for the sake of simplicity,
there's a myriad of sports and activities where a greater field of view
becomes an advantage, so feel free to speculate.
On a final note, although only a concept, no element of Hindsight
makes use of futuristic nano e-ink robots that will only be available
come 2018.
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Awesome work...
Good design, genial idea.