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Newsweek Redesign

Statistics

Created: 07/11/09

Last Edited: 07/11/09

Appreciations: 16

Comments: 6

Project Info

Owners

Gus Nicklos

Credits

Art Director Josh Berger

Tags

Newsweek Redesign Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine. The typography in this prototype is a beta font designed by decade-long Plazm contributor Gus Nicklos to represent the new Newsweek brand. Its overall perspective points to the future while its proportions and contemporary optic properties give it high legibility at small sizes. The beta version includes three initial variants: Regular, Italic and Black as well as custom Slab Serif characters created for initial caps. This approach signals an evolution of the Newsweek brand towards the future with every typeset letter. The Newsweek Signature has been developed utilizing a modified version of Newsweek Sans. Slab serifs have been added to the initial cap N as well as to the K. These bookends connect the brand to its rich typographic heritage. They also are utilized as the basis for initial caps, the N as a supplement brand, and the edge of the K as a mnemonic graphic device suggesting forward movement and pointing to all web call outs. Client=Newsweek

Attribution Non-commercial

Fields: Typography, Branding, Sculpting

From: Gus Nicklos's Portfolio

Newsweek Redesign

Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine.

The typography in this prototype is a beta font that I have been designing for the past few years. Its overall perspective points to the future while its proportions and contemporary optic properties give it high legibility at small sizes. The beta version includes three initial variants: Regular, Italic and Black as well as custom Slab Serif characters created for initial caps. This approach signals an evolution of the Newsweek brand towards the future with every typeset letter.

The Newsweek Signature has been developed utilizing a modified version of Newsweek Sans. Slab serifs have been added to the initial cap N as well as to the K. These bookends connect the brand to its rich typographic heritage. They also are utilized as the basis for initial caps, the N as a supplement brand, and the edge of the K as a mnemonic graphic device suggesting forward movement and pointing to all web call outs.

Client=PLAZM/Newsweek