- Vaiba is in charge of creating the “New Brand” for PUBLIFESTIVAL, which has been held in Málaga since 2006. In 2010, Publifestival no longer depends of the “Fundación Mundo Ciudad”. Given that fact, it is opening all inscriptions to the creative society.
PUBLIFESTIVAL wants to position itself in the market with a new visual code, developing their institutional branding and creating an online and offline international branding campaign. Attractive and evocative enough to reach their desired market position.
At Vaiba we are in charge of the art direction project and will be collaborating with the publishing photographic studio “Mashflash ”, the musical production “La Sala de Ensayos ” in Valencia and “Sin Kobertura DFrock” , the rock group based in Almería, is used as the campaign’s hook, with a team of over 30 colleagues that work in the campaign development. - ® 2010 SGAE Single Campaign: "Be clever, don´t deny the truth"by SIN KOBERTURA DF ROCK. "En tu misma piel"
- ©2010 Copyright (cc) Creative Commons - VAIBA Passport of Brands
Client I http://www.publifestival.com
Campaign I Be clever, don´t deny the truth
Agency I http://www.vaiba.es
Fotographer I http://www.masflash.net
Music Producer I http://www.iaminstitut.com
Rock Band I http://myspace.com/sincoberturadfrock
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