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The English language never seems to be sufficient when talking about sex, love, and all things philosophical. These things are best left described through romance languages that seem to reveal a more abstract or nuanced meaning.

NU is more than just a piece of branded packaging, it represents an experience, emotion, and a sort of hidden sexuality. Its aim is to create a tangible continuation and reminder of the experience itself while adding a sense of lure and curiosity. When closed it seems off limits to a bystander, but rotated ever so slightly begs to be opened.
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