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CDI is a non governmental organization in Brasil that deals with providing access to computers and technology for the needy. This is a step by step of a series of advertisements I illustrated for Mccann Ericson on their behalf.
This is a screen capture of one of the 3D models done to illustrate the loose keys of a computer keyboard. Since we would have different combinations of keys to illustrate each ad, and also type that would not normally appear on a keyboard (such as ç), we opted to render the keys in 3D.

This is a screen capture of one of the 3D models done to illustrate the loose keys of a computer keyboard. Since we would have different combinations of keys to illustrate each ad, and also type that would not normally appear on a keyboard (such as ç), we opted to render the keys in 3D.

Another screen capture of the 3D part of the job, showing render tests done before the final set up of light and materials / textures for the keys. Note that the wooden background was not rendered in the final render. It was only visible to camera but not renderable in order to cast reflexes on the keys so as to make them more real. I have to thank my friends Luis Felipe, Gustavo "Gus" Duval and Felipe "Velhinho", the masters of 3D that most kindly helped / tough me how to reach the result I wanted. Many kudos to my friends! :)

Another screen capture of the 3D part of the job, showing render tests done before the final set up of light and materials / textures for the keys. Note that the wooden background was not rendered in the final render. It was only visible to camera but not renderable in order to cast reflexes on the keys so as to make them more real. I have to thank my friends Luis Felipe, Gustavo "Gus" Duval and Felipe "Velhinho", the masters of 3D that most kindly helped / tough me how to reach the result I wanted. Many kudos to my friends! :)

Difuse render pass.

Difuse render pass.

Reflex render pass. Note that the reflex aspect of the keys is chrome like, so I can have control on the amount of reflex I'd have on the final composition.

Reflex render pass. Note that the reflex aspect of the keys is chrome like, so I can have control on the amount of reflex I'd have on the final composition.

Shadow Pass.

Shadow Pass.

This is how the basic composition of the keys look. Note that they are not under any post production yet. This is only the composing of the three renders.

This is how the basic composition of the keys look. Note that they are not under any post production yet. This is only the composing of the three renders.

Finally, after some Photoshop for the post production, this is how the image looks like.

Finally, after some Photoshop for the post production, this is how the image looks like.

Two of the ads illustrations ready.

Two of the ads illustrations ready.

A blow up of one of the ads showing some of the post production details. Hope you enjoy it. Cheers!

A blow up of one of the ads showing some of the post production details. Hope you enjoy it. Cheers!

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Eduarda Silva
Eduarda Silva, 05-16-09
parabens, ta muito bom:)
richard feldman
richard feldman, 04-20-09
Now you have the 3D bug. I love your step by step specially by a great artist such as yourself. I enjoy it.
Leonardo Teixeira
Nossa.....parabéns George. Está excelente, principalmente se tratando de um primeira experiencia. Gostei muito. Você está aprovado. Abraços!!!! ________________________________________Our ..... congratulations George. Is excellent, especially when dealing with a first experience. I really enjoyed. You're approved. Hugs!!!!
Newton Coutinho
Newton Coutinho, 04-20-09
Muito bom mesmo George !!
Ricardo Filho (Cadinho)
And now you are also illustrating in 3D... :) That is awesome, George! What a great start! Keep it up!
 
 
 
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