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Music Video - Groove Grave for Loco Locass
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Created: 03/19/08
Last Edited: 03/20/08
Views: 1396
Appreciations: 27
Comments: 3
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Credits
Label: Audiogram, Agency: Freeset, Producer: Bastien Beauchamp, Director: Notice Bureau, Animations: Tavish, Editor: Celia Marais, Special effects: MFX Productions, Camera: Jean-Francois Daigle
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Project featured on 3/22/08
From: Owner Portfolios
Loco Locass - Groove Grave
This video made for popular French Canadian rap group Loco Locass went on to become the most watched video of the summer on MusiquePlus and was nominated at the MuchMusic Video Awards.
To mirror the song's anti-consumerist theme we filmed imagery of luxury bags burning. We juxtaposed that with an animation of the song's lyrics, inspired by backlit signs in Montreal's Metro stations.
This video made for popular French Canadian rap group Loco Locass went on to become the most watched video of the summer on MusiquePlus and was nominated at the MuchMusic Video Awards.
To mirror the song's anti-consumerist theme we filmed imagery of luxury bags burning. We juxtaposed that with an animation of the song's lyrics, inspired by backlit signs in Montreal's Metro stations.
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